Informasi ringkas dokumen repository.
| Advisor(s) | No advisor | |
| Author(s) | RISMAN | |
| Issued Date | 2026 | |
| Abstract | Hospitals are one of the health service entities that are very important in maintaining and improving the quality of life of the community. The purpose of this study is to analyze the influence of hospital marketing strategy on patient loyalty at Sri Pamela Membang Muda Hospital, North Labuhanbatu Regency in 2025. Method: This study is a cross sectional research with a quantitative analytical approach. The number of samples in this study is 88 respondents. The sample used in this study was an outpatient at Sri Pamela Membang Muda Hospital.the data analysis used included univariate to analyze descriptively by displaying the frequency and percentage, Results: the results of the univariate test showed that the average age of the respondents was 33.58.with a standard deviation of 0.858 The age of the youngest respondent was 19 years old and the age of the oldest respondent was 66 years. The results of the bivariate Product statistical test had a weak positive correlation (r=0.315, p=0.003) there was a significant correlation between the product marketing mix and patient loyalty. Price has a weak positive correlation (r=0.018, p=0.886) and there is a significant correlation. Place correlated with moderate positive (r=0.171p=0.112) there is a significant correlation between the Marketing Mix of Place and patient loyalty. Promotion had a weak positive correlation (r=0.265, p=0.013) there was a significant correlation between the marketing mix of promotion and patient loyalty. People correlated with moderate positivity (r=0.01, p=0.00) there was a significant correlation between people's marketing mix and patient loyalty. Physical Evidence correlated with moderate positive (r=0.277, p=0.009) there was a significant correlation between the marketing mix of Physical Evidence and patient loyalty. A moderately positive correlation (r=0.097, p=0.371) showed that there was a significant correlation between the Process's marketing mix and patient loyalty. Conclusion: There is a significant relationship between the marketing mix of product, price, plece, promotion, people, physical evidence, and process on patient loyalty at Sri Pamela Membang Muda Hospital. Keywords: Hospital, marketing strategy, patient loyalties | 1 |
| Item Type | Tesis | |
| Keywords | Rumah Sakit | 1 |
| Collection | Fakultas Kesmas, S2-Ilmu Kesehatan Masyarakat | |
| Publisher | Institut kesehatan delihusada | |
| Submitted Date | 19-09-2026 | |
| Updated Date | 22-09-2026 | |
| URI | No URI | |
| File |
2415057_Risman_Tesis.pdf
Login untuk Preview
|
|